Andrew Greif Design & Illustration
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Ray Dalio

Ray Dalio is the CEO and founder of the investment firm Bridgewater Associates, one of the world's largest hedge funds. I had the opportunity to design the book cover for his latest book, Principles for Navigating Big Debt Crises, where he shares his unique template for how debt crises work and principles for dealing with them well (formally known as A Template for Understanding Big Debt Crises).

In support of his book Principles, which was a #1 New York Times Bestseller and #1 Amazon Business Book of the Year, our team put together a holiday photoshoot to be used for promotional content for Facebook, Instagram and print ads as well. 

art direction | design | print

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